Growth Strategies for Small Businesses: 7 Proven Tactics for 2025 and Beyond
In today’s fiercely competitive market in India, small businesses face numerous challenges in achieving sustainable growth. The ability to effectively implement growth strategies is crucial for their survival and success. These strategies encompass a wide range of tactics aimed at increasing revenue, expanding market share, and enhancing overall business performance. For small businesses in India […]
Explaining the basics of business objectives
Introduction Business objectives are the goals which a company wants to achieve as desired outcomes and progress into overall organization’s vision, mission, and strategy. Business objectives are an advancement of the fundamental purpose – ‘Mission’ and its long-term aspirations – ‘vision’ of the organization. Quick example of a business objective is “By the end of […]
Sustainable Business Practices – A Comprehensive Guide to empower SMEs for the Future
During the year 1987, the World Commission on Environment and Development (WCED) published a report “Our Common Future”, highlighted the need for sustainable development. Sustainable development is a widely used terminology which refers to the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. […]
The Essential Guide to Understanding Your Business’s Value Chain
Creating value for your customers and your business is no small feat. Understanding how you turn inputs into outputs—essentially how you create this value—is crucial. It sets the stage for everything your business does, from sourcing materials to delivering the final product or service. This whole process is what we call the value chain model, […]
Diversity & Inclusion: Fueling Growth in Indian SMEs
In India where the country’s corporate environment is diverse with cultures, religions, age, different work classes, diversity and inclusion in small and medium businesses and startups are two key aspects to focus on. Diversity refers to acknowledging and valuing the differences in people—be it in terms of race, gender, age, religion, or other characteristics. Managing diversity is […]
The Indispensable Role of Critical Thinking for Businesses Today
For startups and SMEs, the line between success and failure often comes down to the quality of decisions made in the thick of business challenges. In such high-stakes settings, critical thinking isn’t just useful; it’s essential. Here, critical thinking isn’t just an academic skill; it’s a necessary component of business survival and growth. This guide […]
Why Understanding Corporate Culture Is More Important Than Ever
When you join a new company, it’s not just the salary, job role, or benefits that matter. There’s another important factor that often gets overlooked: corporate culture. What is it? Why does it matter? And how do ideas like diversity and inclusion fit into the picture? In this blog, we’ll dive deep into the concept […]
How Predictive Analysis Can Drive Your Business Forward
Predictive analysis isn’t just industry jargon; it’s a practical toolkit that can help smaller businesses and startups level the playing field. By using data and tech smarts, predictive analysis offers a crystal ball of sorts, allowing you to make informed decisions that can shape your company’s future. In this article, we’ll explain what predictive analysis […]
The Art of Customer Retention for Businesses
Customer retention and loyalty is the lifeblood of any successful business. A stable customer base not only provides ongoing revenue but also acts as brand ambassadors who can bring in new customers. Yet, maintaining that loyalty is easier said than done, especially in today’s competitive market where choices are abundant. So how do you ensure […]
The Core of Value Creation in Business
The concept of “value creation” is central to the success of any business, big or small. In the simplest terms, it’s about offering something that people want or need and are willing to pay for. For small and medium enterprises (SMEs), startups, and other businesses, understanding and applying value creation strategy is critical for long-term […]